You’d be surprised how many business owners don’t know the answer. Studies show that 98% of U.S. business owners have never received a professional valuation. And yet, that single number quietly influences every major decision you’ll make.

Knowing your company’s value becomes critical when you’re:

• Preparing to sell — planned or unexpected

• Building a retirement or succession plan

• Navigating a divorce or legal settlement

• Facing a partner’s illness or exit

• Restructuring debt or securing financing

• Handling a partner buyout

• Proactively reducing risk and strengthening the business

In moments like these, clarity isn’t optional — it’s priceless. An accurate valuation can save you thousands, hundreds of thousands, or even millions of dollars.

These aren’t abstract scenarios. They’re real stories from real owners who discovered, sometimes painfully, the cost of not knowing their value.

Bob, a second-generation owner of a food manufacturing company, was ready to retire. A buyer offered him $5 million — a number that sounded reasonable.
His advisor encouraged him to get a valuation before signing.

The valuation revealed the business was worth $7.2 million. Bob ultimately negotiated a sale for $6 million.
That extra $1 million changed his retirement.